TikTok and Sony Music have reached a new licensing agreement. The deal allows TikTok users to continue using songs from Sony artists.
Sony Music Stays On TikTok
TikTok announced its new deal with Sony Music in a press release on the TikTok Newsroom.
The licensing agreement between TikTok and Sony won’t change much about your experience on TikTok. The app has had a short-term deal with Sony since early 2020, and this new agreement will only extend that deal.
This means that you can keep using songs from popular Sony artists like Beyonce, Travis Scott, and Jason Derulo in TikTok videos. It also includes Sony Music’s “massive catalog of current hits, cutting edge new releases, emerging favorites, iconic classics, and deep cuts from every genre.”
Dennis Kooker, Sony Music’s president of global digital business, commented on the new deal with Tiktok stating:
Short-form video clips have developed into an exciting new part of the music ecosystem that contribute to the overall growth of music and the way fans experience it. TikTok is a leader in this space and we are pleased to be partnering with them to drive music discovery, expand opportunities for creativity and support artist careers.
Sony Music has benefitted greatly from its presence on TikTok. After all, the app has made songs like Jason Derulo’s “Savage Love” even more of a huge hit.
An article by Billboard revealed that TikTok also signed short-term deals with Universal and Warner in March 2020. Since TikTok revolves so much around music, it’s crucial that it has licensing agreements with major record labels. The only problem is that these deals are on a short-term basis, meaning TikTok may lose support for certain songs in the future.
Ole Obermann, global head of music for TikTok, noted that TikTok is “thrilled to enter in to this agreement with Sony Music.”
TikTok has faced a huge amount of controversy over the course of 2020, and the removal of popular songs is the last thing the app needs. US President Donald Trump signed an executive order to ban the app in August, however, this ban was temporarily blocked after TikTok influencers filed a lawsuit.
What’s Next for TikTok?
Despite the fact that TikTok has faced a ban in the US, TikTok continues to grow. The new Sony agreement just shows that TikTok isn’t going to let criticism prevent the app from maintaining its dominance in the social media market.
That said, TikTok still has plenty of competition. There are a number of noteworthy TikTok alternatives that give TikTok a run for its money, including Instagram Reels.
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