Facebook is giving content creators more ways to make money. This may mean more ads on Facebook, specifically in short-form videos and Stories.
Facebook Prioritizes Ads for Short Videos
Yoav Arnstein, Facebook’s director of app monetization, outlined the platform’s new monetization options in a post on the About Facebook blog.
Facebook is now allowing content creators to make money from short-form videos. Clips that are just one minute long are now eligible for a “minimally interruptive” ad that will appear at the 30-second mark.
This is a pretty significant change from Facebook’s previous policy, which only allowed ads in videos that were at least three minutes long.
Additionally, Facebook is testing ads that resemble stickers for Stories. Although sticker ads are currently being tested by a small group, Arnstein plans on expanding them to more creators in the future.
“We’re especially focused on short-form video monetization,” Arnstein stated. “Looking ahead, we’re exploring in-stream ad formats that increase engagement through rewards or product interaction—intending to help content creator payouts grow.”
Opening Monetization Opportunities to More Creators
As for Facebook Live, more creators are getting access to ads that appear while streaming. The previously invite-only program for in-stream ads is now available to a larger number of creators. Now, any creator that has at least 60,000 Live minutes viewed over the past 60 days can benefit from in-stream ads.
Arnstein also noted that Facebook will be investing seven million dollars to boost the adoption of Stars, a feature that lets fans donate to creators during streams. Facebook’s investment will go towards making Stars free for viewers during streams—for every star contributed, creators receive one cent.
Facebook’s paid online events are reaching a wider audience as well. This feature was initially available in only 20 countries, but Facebook is now bringing it to 24 additional countries, including Argentina, Denmark, Egypt, Ireland, Malaysia, and New Zealand. Fan subscriptions are also becoming available to 10 additional countries, such as Finland, Turkey, and Austria.
Facebook One-Ups TikTok
All of these updates are exciting developments for creators, as they will give more creators access to monetization opportunities.
Now that Facebook is focusing its attention on ads in short videos, TikTok influencers are bound to take notice. An ad on a video that’s merely a minute long might seem a bit unnecessary, but it’s a blatant move to cater to the growing short-form video market.
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